Illustrative sample

Customer Service Journey Redesign

A clearer path from understanding a service to reviewing and submitting a request.

Status
Concept only
Scope
Web + Mobile
Focus
UX Strategy / Service Design

Illustrative case study. This is a presentation example, not a delivered client project. Roles, research prompts and design proposals below are hypothetical; no business results are claimed.

Customer Service Journey Redesign - Illustrative sample
Portfolio examples, not client work. These concepts show the intended presentation and will be replaced with approved projects.
01

Context & challenge

Imagine a self-service application that asks people to collect documents and move between several screens before submitting a request. This concept explores making prerequisites and progress clear before people invest time.

02

Role & collaboration

A real version of this case study should distinguish decisions I owned, work I reviewed and contributions made by the team. For this example, the proposed scope spans UX direction, UI review and front-end collaboration.

03

Evidence to collect

  • Customer or operator interviews: record the problem in their own words.
  • Journey or task review: identify the moments that cause uncertainty.
  • Technical and service constraints: document what the design cannot change.
04

Decisions & trade-offs

Show prerequisites before the form

Place required documents and eligibility information before data entry. Trade-off: a slightly longer introduction, but fewer surprises later.

Separate progress from request status

Use steps while applying and a separate status view after submission. Do not make users interpret a completed step as an approved request.

05

Design direction

A clearer path from understanding a service to reviewing and submitting a request. The visual is an illustrative interface, not a screenshot of an NWC system.

Starting point / hypothetical

Requirements appear after users start the form.

Proposed direction / concept

Prerequisites, progress and review are separated clearly.

06

Validation & outcomes

No outcome is claimed for this sample. Replace this section with a baseline, comparison period and verified results before publishing it as real work.

Not measuredTask completion
Not measuredUsability observations
Not measuredImplementation consistency
07

Reflection

In a real study, end with the decision that changed after testing, what the team learned and what still needs work. Do not present the concept as a validated result.

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